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Our Providers


Dr. Kirbi Kidd

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Kirbi Kidd, Psy.D. is a Postdoctoral Resident specializing in Sport and Performance Psychology.  Kirbi employs a collaborative approach with her clients, helping them identify and develop the specific skills required to feel and perform at their best.

Kirbi’s services combine her passion for sport with her compassion for people.  A former collegiate basketball player, she graduated from Mount Holyoke College with a major in Psychology and a self-designed minor in Sport Studies.  She went on to earn a Master’s degree in Athletic Counseling and her doctorate in Counseling Psychology from Springfield College.  


As a graduate student, she worked with athletic teams at the high school and collegiate levels on mental performance skills, and gained clinical experiences serving individuals and families ranging from pre-K to college-aged adults and professionals.  She later served alongside the Counseling and Sport Psychology department at Mississippi State as an APA Psychological Intern, assisting teams and individual athletes with workshops and individual counseling sessions. 


As a practitioner, Kirbi emphasizes rapport building to build trust and an understanding of her clients’ unique needs.  She fosters an inclusive environment in her sessions, and believes that feelings of comfort and safety are essential to holistic mental healthcare.


Dr. Erin Ayala

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With over 10 years of clinical experience and 5 years of experience in sport psychology, Erin is a Licensed Psychologist and Certified Mental Performance Consultant (CMPC) who offers virtual mental health therapy for athletes aged 14 and older, one-on-one performance coaching, CMPC mentorship, clinical supervision, and group workshops for teams and sport organizations. Based in Minnesota, she's licensed to work with athletes in over 36 states and various countries.

Athletes often seek her services for reasons such as injury recovery, performance anxiety, depression, generalized anxiety, stomach aches before competitions, low confidence, pressure they put on themselves, perfectionism, and high levels of self-criticism. Erin specialize in working with women and non-binary endurance athletes, particularly in running, cycling, swimming, rowing, nordic skiing, and triathlon, but have worked with athletes of all levels and disciplines in many other sports.

She approaches work with a feminist and multicultural lens, which allows her to create a safe space to discuss how cultural identities can affect experiences in sport and beyond. She actively encourages the development of a level playing field between myself and my clients and often use self-disclosure when appropriate. As an advocate for diversity, equity, and inclusion in sport, she's active in the LGBTQ+ athlete community, having contributed to legal briefings to advocate for trans athletes in sport.


Dr. Marissa Norman

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Dr. Marissa Norman is a certified clinical psychologist practicing in New York and New Jersey. She has extensive experience as a Certified Mental Performance Consultant (CMPC) and PSYPACT Clinician, working with student-athletes, coaches, administrators, and staff across Division I, II and III institutions including University of Minnesota, University of Rhode Island, and Fairleigh Dickinson University.


Dr. Marissa has also worked as a team sport psychologist for the USA Junior Curling High Performance Program, Metropolitan Riveters, and the New York Liberty. She customizes her approach for each athlete and team to address their unique needs, empowering them to achieve their full potential both on and off the field. Along with enhancing performance through mental skills training, Dr. Marissa provides counseling and mental health support at her private practice located in New Jersey.

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